Terry Dale, president and CEO of United States Tour Operators Association (USTOA), recently announced that Anita Mendiratta, founder and managing director of Cachet Consulting, the respected international tourism and economic development strategy firm, is the featured speaker at the opening session of the association’s 40th Anniversary Annual Conference & Marketplace.
“In addition to her expertise, Anita Mendiratta’s genuine passion for travel and tourism as a force for positive change is a welcome addition to our conference program,” said Dale in a written release. “Anita’s remarks and international point-of-view will be especially meaningful to help close out USTOA’s 40th anniversary year and set the stage for our continued growth.”
A noted author, Mendiratta’s recent book, “Come Closer: How Tourism is Shaping the Future of Nations,” released in March 2011, was nominated for the Financial Times 2011 Business Book of the Year Award. She is a strategic advisor to CNN International in tourism and economic development, a lead consultant of CNN’s T.A.S.K. (Tourism Advertising Solutions and Knowledge) Group, and an advisor to the World Bank and the United Nations World Tourism Organization.
Mendiratta will address “Trends vs Truths” for the next 40 years. In her opening remarks, she will touch on how to evaluate – and not get distracted by – rapidly emerging trends as a way to understand the truths of why people travel. She will also moderate the “State of the Industry” panel discussion of USTOA leaders.
The USTOA Annual Conference & Marketplace provides a forum for USTOA Associate members to meet with top executives of USTOA's Tour Operator (Active) members on a one-to-one, buy-and-sell basis. The conference is open to delegates from active member and associate member companies of USTOA. Companies must be a current member of USTOA with annual dues paid for 2012 in order to attend.