|Photo by Freeimages.com/hbe2003|
The Global Business Travel Association (GBTA) has announced the launch of GBTA India as part of the organization's ongoing worldwide expansion. GBTA said its initial focus in the region will be on establishing a broad based membership among the Indian business travel community and developing quality educational content and events.
India is currently the 10th largest business travel market in the world, the GBTA said, but with double digit growth rates expected for business travel spend, the region will likely be a top-five business travel market in the next 15 years.
GBTA has engaged in a collaborative partnership with ProKonsul, a specialized business travel management consultant with expertise in managed business travel and technology in India and Asia. With ProKonsul, GBTA will deliver its core activities of education, research, advocacy and networking in India and Asia Pacific.
GBTA will also continue to produce its semi-annual GBTA BTI Outlook – India forecasts.