Governor Andrew M. Cuomo has launched a new television ad campaign to promote New York State's wines and further grow the Taste NY experience. The ad was developed in response to input received at the State's Wine, Beer, and Spirits Summit where the Gov. Cuomo pledged to support New York's position as a leader in wine production and boost tourism to grow the economy Upstate. Gov. Cuomo premiered the television ad at the Governor's Cup Wine Tour and Competition awards ceremony.
At the ceremony, the Governor also announced Keuka Spring Vineyards’ 2012 Riesling of the Finger Lakes region won this year’s Governor’s Cup, a large silver chalice, recognizing the “Best of Show” or top prize from more than 800 entries in the annual New York Wine & Food Classic wine competition. In addition, McCall Wines from Long Island won the “Winery of the Year” award.
"Our promotional efforts – including this ad campaign as well as initiatives like Taste NY and special wine events – are putting New York’s wine products on a national and international stage," says Gov. Cuomo. "Our local wineries are producing truly world-class wines, and we want these businesses to thrive and people to enjoy a taste of New York."
The ad encourages wine enthusiasts to buy locally made and produced products, and discover a variety of New York State wines. In addition, the ad directs viewers to the newly launched Taste NY website, www.Taste.ny.gov.