With the launch of a new website today, Grand Lucayan, Bahamas has unveiled a new brand identity: “The classic Bahamian experience.” The new branding will carry throughout the resort, from new guest activities and island excursions to a newly launched agent rewards program.
In conjunction with the new branding, the resort has launched the Grand Lucayan Ambassador Agent program, which provides two distinct rewards programs for agents. GLAM Agents, a certificate program, is offered through Travel Agent University at www.glamagents.com. GLAM Rewards, an incentive rewards program, provides registered agents cash and other prizes with each booking made on the website.
In addition, Grand Lucayan is debuting a new advertising campaign that introduces vintage Bahamian design elements while conveying the luxury and comfort of a modern resort. These two distinct qualities will be brought together with the tag line, “The Bahamas You Remember, A Resort You’ll Never Forget.”
“We’re very excited about our new branding, which celebrates the island culture at its classic, laid-back best,” said Grand Lucayan General Manager Benjamin Davis in a written release. “It’s about providing our guests with an authentic, uniquely Bahamian experience, one that will resonate both with those who know and love the islands well and with those who are visiting for the first time.”
Grand Lucayan is introducing a variety of new guest activities that heighten the resort’s Bahamian flavor, including tastings of local rums, festive Junkanoo Band parades, and a Bahamian cooking class. A robust tour desk will offer a wide array of authentic island excursions, including a program that allows guests to dine with a local family.