Grenada Looking to Attract Female Millennial Clients

grenadaThe Grenada Tourism Authority (GTA) is hoping the destination will soon be the choice for many female travelers with the launch of the "Grenada Girls Getaway" promotion. 

The seven-month promotional strategy that starts on June 1 offers value-added deals on hotels, tours, and car rentals to two or more women visiting Grenada.
“During some of our recent trade shows in the U.S.A., our travel trade partners requested that we create group travel promotions. Our research also shows us an increasing trend in group travel,” says Nisha Mc Intyre, GTA’s marketing executive, in a written release.
Millennial females are being specifically targeted for the campaign, given their frequent use of social media and history of influencing the travel patterns of other generational groups.
The start of the GTA’s Grenada Girls Getaway promotion coincides with the new airlift from American cities. On June 6, Delta will begin a weekly service from Atlanta and on June 11, JetBlue Airways will begin a twice-weekly service from New York.
The Grenada Tourism Authority has begun an integrated marketing campaign that uses direct trade and consumer engagements as well as digital media marketing to support the Grenada Girls Getaway promotion.