The Hawaii Tourism Authority (HTA), the state's tourism agency, recently announced the release of its mid-year Market Update Videos:
The series of 10-minute videos will be available throughout the week on the HTA's YouTube channel and will provide travel trend insights, upcoming promotions and marketing opportunities for the second half of 2015, by the HTA's global contractors: Australia and New Zealand (Hawaii Tourism Oceania), Europe (Hawaii Tourism Europe), Latin America (Hawaii Tourism Latin America), Japan (Hawaii Tourism Japan), Korea (Hawaii Tourism Korea), China (Hawaii Tourism China), Taiwan (Hawaii Tourism Taiwan), North America (Hawaii Visitors and Convention Bureau) and Meetings, Conventions and Incentives (Meet Hawaii).
"The video updates are one of the many ways that we connect our global contractors with local industry partners to provide in-market updates and insights," said George D. Szigeti, president and CEO of the HTA, in a written release. "These types of initiatives allow us to work together to develop partnerships to enhance our collective marketing efforts."
The mid-year Market Update Videos will be released per market on the following days: Oceania and Europe (Monday, June 29), Latin America and Japan (Tuesday, June 30), Korea, China and Taiwan (Wednesday, July 1) and North America and Meet Hawaii (Thursday, July 2).
To view the HTA's Market Update Videos, visit the HTA's YouTube Channel at www.youtube.com/user/HawaiiHTA. For ongoing tourism industry updates, visit the HTA's website at www.hawaiitourismauthority.org to sign up for HTA email notifications.