Hawaiian Airlines has announced the promotion of Alisa Onishi to the position of director of brand management. In this new role, she is responsible for overseeing Hawaiian Airlines’ global brand strategy and visual identity.
Onishi, who joined the company in 2011, previously held the title of manager - promotions, where she was responsible for developing and executing the airline’s sponsorships and promotional events across its growing network. She was also instrumental in launching six new routes for Hawaiian Airlines including Sapporo, Japan; New York City; Brisbane, Australia; and most recently, Beijing, China.
Onishi has nearly 10 years of combined experience in the areas of marketing, brand management, promotions, customer loyalty, sales and product development. Prior to joining Hawaiian Airlines, she served as marketing communications manager – brand and customer experience at Hawaiian Telcom, Inc. and marketing manager at Coral Wireless (dba Mobi PCS).