Honduras Institute of Tourism Launches New Ad Campaign

(Photo provided by Honduras Institute of Tourism)

The Honduras Institute of Tourism has introduced its newest tourism campaign: “You Can’t Leave Honduras Without Really Knowing Honduras.” Centered around a two-minute video showing a tourist continually discovering more about the country, the campaign seeks to increase brand awareness and educate potential travelers on the many experiences they can find in Honduras.

The video follows a young tourist named Henry who visits Honduras to dive at the country’s Bay Islands. A diving partner introduces him to Honduras’ caves, which leads to a non-stop tour of the country’s major attractions. Along the way, Henry tastes freshly-brewed Honduran grown coffee in Marcala, tours the Copán Ruins, ziplines through La Campa and birdwatches in the Río Plátano Biosphere Reserve. Once on his plane to fly home, a flight attendant tells Henry there is even more to see, prompting him to stay behind and experience more of Honduras.

“We are confident that through this campaign we will continue to scale Honduras’ tourism sector, setting us further apart from other neighboring destinations,” said Honduras Institute of Tourism’s Minister-Director Emilio Silvestri.


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

The agency Saatchi & Saatchi created and edited the institute’s video. The new campaign will launch digitally on social media and through public relations efforts. The advertising efforts will target audiences in North America, Central America and certain European markets.

Related Stories

Honduras Institutes of Coffee, Tourism Map Honduran Coffee Route

U.S. Virgin Islands Relaunches $3 Million Marketing Campaign

Qatar Starts First Global Campaign: “Qatar. Qurated For You”

Caribbean Launches “The Rhythm Never Stops” Marketing Campaign