How To Sell Caesars' New Octavius Tower


(c) 2011 Caesars Entertainment

Caesars Entertainment has begun accepting reservations for its newest Las Vegas property, the new 668-room luxury Octavius Tower set to open on January 2, 2012.

"The Octavius Tower is going to be a unique, luxurious experience," said D'Anna Malbrough, senior manager of partner marketing, Caesars Entertainment. "It has its own private enterance, a separate lobby, and will have the most direct access to the Garden of the Gods pool oasis. The rooms are all 550 square-feet with all upgraded amenities. It is our sixth hotel tower, so we're going to hit just under 4000 rooms."

This marks the first step in Caesars' efforts to modernize its presence on the Las Vegas Strip. "Compared to the Augustus Tower, Octavius is a more boutique experience," said Malbrough. "You can be in a massive hotel but not feel like it."

High-tech amenities will also appeal to younger, more tech-savvy travelers. "With the iPad and iPod Touch, you'll be able to do things like order room service or even check out of your room," said Malbrough. "We're also opening the first Nobu hotel next year, which is a very exiciting project that will complement and enhance the Octavius tower."

Malbrough also detailed Caesars' new effort to collaborate with and empower travel agents,

" is a portal for travel agents only that show the latest and greatest from Caesars in one place," said Malbrough. "You do need to log-in as a travel agent to access the promotion page."

"We've got pages on our Total Experiences, our customized experiences for groups of five or more, and they are commissionable to TAs at ten percent," said Malbrough. "They are unparralleled here in Las Vegas, and agents can submit and RFP as well. We are looking towards phase two to make the site even more travel agent friendly."