The Jamaica Tourist Board has picked Philip Rose as its regional director of tourism for the United States’ northeast region. Effective on January 1, the appointment moves Rose from his position as the organization’s Canadian Regional Director, where he served for seven years.
Rose is a graduate of DePaul University’s Kellstadt Graduate School of Business, where he pursued advanced studies in Tourism & Travel Services Marketing Operations. Working in the tourism sector for over 20 years, Rose got his start in 1995 as a destination marketing consultant to several small tourism entities.
Rose began working with the Jamaica Tourist Board a few years later in 1998. Initially working as a sales representative for the Midwest region, he moved up to the position of district sales manager in 2007. He has since worked as the district sales manager for the western and southwestern United States and, most recently as the Jamaica Tourist Board’s Canadian Regional Director.
“Given the Board’s focus on furthering growth in its primary source market the United States, and in particular the Northeast, we believe his appointment to this new post is key to enabling us to achieve those goals,” said Donnie Dawson, the organization’s deputy director of tourism for the Americas.
Founded in 1955, the Jamaica Tourist Board is the national tourism agency for the country. Based in Kingston, the board holds offices in Montego Bay, Miami, Toronto and London.