Bringing with him more than 20 years of industry experience, Franky will spearhead the expansion of Karisma’s brands into Latin America along with operations and sales across South America, starting with the opening of a new office in Bogota, Colombia.
In his new role, Franky will concentrate on commercial development in Latin America of Karisma’s properties across all of its brands, including El Dorado Spa Resorts, Azul Beach Resorts, Generations Resorts, Karisma Villas, Allure Hotels, Hidden Beach Resort, Nickelodeon Hotels & Resorts, Karisma Hotels Adriatic and the new Margaritaville, an All-Inclusive Experience, by Karisma.
Karisma’s existing Allure Hotels in Colombia – Cartagena’s Allure BonBon and Allure Chocolat, and Armenia’s Allure Café Macawa and Aroma Macawa – have been extremely successful, the company said.
Allure Chocolat Hotel by Karisma finalized an expansion in spring of this year to meet rising demand. Franky will leverage the boutique properties’ popularity among leisure and business travelers seeking chic, city hotels to further grow Allure Hotels’ presence in Colombia and beyond.
Franky will also open the company’s first South American office, which will be staffed by a strong on-site sales team in Bogota and a network of sales representatives across the continent.
Under his tutelage, the team will cultivate distribution channels as the company grows within these markets. Franky will develop and execute upon Karisma’s overall operations strategy for South America as well.
“I am very excited to join Karisma Hotels & Resorts and help the company to achieve its goal of increasing its hotel portfolio by 35 percent by 2020,” said Franky in a written release. “I look forward to bringing Karisma’s elevated standard of luxury to Latin America while further educating agents, operators and leisure travelers on its 'Gourmet Inclusive Experience,' esteemed partnerships and the innovative services and amenities found at each of its world-class properties.”