Keep Discovering Dubai Global Campaign Launched


Dubai has launched a global campaign aimed to promote its tourism facilities in an international arena. Reflecting an investment of $13.7 million, the campaign was initiated by Emirates Airlines and Group in partnership with the Dubai Department of Tourism and Commerce Marketing, Dubai hoteliers and destination management companies.

Throughout March, April and May, more than 2,000 travel staff, including travel agents, tour operators and MICE agents from more than 50 countries, will be invited to visit Dubai for a three-day fam trip under the “Keep Discovering Dubai” banner.

Visitors will learn about flights, choice of accommodation, tours, dining and leisure options. 

As part of their welcome package, guests of keep discovering Dubai will receive a complimentary silver Vice Versa card. Valid for one month, users will instantly receive up to 20 percent of the amount spent, back on their card as a cash reward when booking leisure activities, shopping and dining at Vice Versa Partner Outlets across Dubai.


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