Las Vegas has launched a new weddings-focused campaign titled “Forever Happens Here.” The campaign highlights all the ways forever happens in Vegas, from the options for couples just starting their lives together to longtime couples celebrating milestone anniversaries—and everything in between.

“Forever Happens Here” showcases how every couple can have a unique ceremony in Las Vegas. Whether the perfect day is in an “Only Vegas” location like a museum or attraction, a minimony surrounded by the desert scenery, or a lavish affair at resort chapels catered by celebrity chefs, the destination offers a variety of ceremony options. 

“Las Vegas is known as the Wedding Capital of the World, and that includes every aspect of the wedding-planning process, from engagements to vow renewals,” said H. Fletch Brunelle, vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA), in a press release. “’Forever Happens Here’ reaches the next generation of couples and demonstrates the endless possibilities that can be tailored to create a celebration that is as unique as they are. If you can dream it you can do it in Las Vegas.”

The destination offers luxurious hotels, ease of transportation, entertainment and nightlife, as well as culinary options that ensure the couple and their guests enjoy their time before and after the ceremony, regardless of budget. In addition, Las Vegas’ many venues, locations and backdrops offer an abundance of availability for couples seeking certain requirements for their nuptials. Clark County where Las Vegas is located, also has no extended wait for marriage licenses being issued to those seeking to wed.

“Forever Happens Here” will run digitally and on social channels. The campaign marks the lead up to Las Vegas issuing the five-millionth wedding license in 2022. The five millionth license will be marked with giveaways, activations, and other momentous happenings to be announced.  

The campaign is the result of a partnership between the Clark County Clerk, the LVCVA and the Las Vegas Wedding Chamber of Commerce.

To learn more about weddings in Las Vegas, visit

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