Las Vegas is the vacation destination for travelers who want to experience "adult freedom," and no other slogan best sums up this desire than "What happens here, stays here." The tagline, which Vegas uses for advertising campaigns, marks its 10th anniversary this year. To celebrate, Vegas thought up of a new slogan to go along with the original titled "Vegas Enablers."
In honor of the anniversary, Travel Agent recaps the top 10 happenings over the past decade:
1. Las Vegas Tagline - The destination's tagline was sold for $1 copyright to R&R Partners on November 9, 2004. Outside attorneys raked in $321,000 for an investigation of the sale made by the authority's president and chief executive officer, Rossi Ralenkotter.
2. Centennial Time Capsule - As Vegas celebrates its Centennial year throughout 2005, locals and visitors were invited to lower two time capsules at the Centennial Plaza on 4th Street near Lewis Avenue in Downtown Las Vegas. The time capsules were set in concrete and a sculpture was put on top of it. Members of the Centennial Committee along with staff pressed their hands into the wet cement to write their signatures. The time capsule will be opened in 2105.
3. 'Love' at The Mirage - In June 2006, Cirque du Soleil opens its fifth resident theatrical production, 'Love,' based on The Beatles music. The theater space is also home to Las Vegas magicians, Siegfried & Roy.
4. Neon Museum - The museum began restoring the historic La Concha Motel lobby, located at the Neon Boneyard. La Concha displays non-restored historic signs.
5. Encore Las Vegas - The luxury resort, hotel and casino is located on the Strip, and opened to the public on December 22, 2008. Construction began in 2006 and was worth $2.3 billion, a year after its sister property Wynn opened. The resort has 2,034 suites.
6. Wynn Resort Las Vegas - On December 11, 2009, country recording artist Garth Brooks comes out of retirement to perform extended engagements at the resort. Brooks retired in 2000 to spend more time with his family, but performed occasionally at award shows and charity events.
7. Cosmopolitan Hotel - The $3.9 billion hotel threw open its doors to the public on December 15, 2010. Guests were served cocktails in the lobby, and played at gaming tables and slot machines. The hotel houses 2,995 rooms with 6-foot-deep terraces spanning the entire room. Wynn Resorts owner Steve Wynn, MGM Resorts International CEO Jim Murren and CityCenter President Bobby Baldwin made an appearance.
8. Electric Daisy Carnival - The largest electronic music festival was introduced at the Las Vegas Motor Speedway in June 2011. The multi-million dollar event, which ran for three days, was the brainchild of promoter Insomniac Inc. A record-breaking 200,000 visitors showed up from all over the world.
9. The D Las Vegas - Formerly known as Fitzgeralds Hotel, D Las Vegas held its grand opening in October 2012. The D is named after owner Derek Stevens and Detroit, his hometown. Mayor Carolyn Goodman and her husband, former Mayor Oscar Goodman, now serving as LVCVA's Host Committee chairman, were there. Entertainment included Prince impersonator Jason Tenner, who also performs at the D.
10. El Cortez Las Vegas - The hotel and casino celebrated its property listing in the National Register of Historic Places on May 9, 2013. The property was honored for developing downtown Fremont Street in the 1940s. The hotel was established in 1941 and renovated in 1952. It is the oldest casino in Vegas and the only one on the National Register in the U.S.