The LINQ Promenade Adds New Retail and Entertainment Experiences

Ground shot of the High Roller, at The LINQ Promenade

This spring brings new developments at The LINQ Promenade, the Las Vegas Strip's open-air shopping, dining and entertainment district anchored by the High Roller, the world’s tallest observation wheel. In addition to recent high-profile announcements, including Kind Heaven and Fly LINQ, three LINQ partners are debuting new entertainment and retail experiences for guests.

Virtual Reality Adventures

Virtual Reality Adventures (VR) has moved to a new location within The LINQ Promenade. This experience plunges guests into a three-dimensional virtual world. Guests put on high-tech goggles to be transported to a virtual reality.

Unlike other video games, VR Adventures requires gamers to use hand movement, walk, sidestep or jump to explore or fly through the virtual world with several unique experiences. With the new location, VR will offer nine experiences for guests of all ages, including VRoller Coaster. The attraction also has four virtual reality motion simulators that offer adventures such as whitewater rafting.


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Socks & Bottoms

From matching sock collections for families and matching underwear for couples to exclusive lines found only at The LINQ Promenade, Socks & Bottoms will be a trendy retail store for those seeking the most common essentials. The store’s objective is to create a store where the most popular and unique brands of socks and underwear can be found under one roof. In addition, to developing its own exclusive line of products, Socks & Bottoms will carry numerous popular brands including Stance, ODD SOX, Savvy Sox, PSD Underwear, Piero Liventi, and more.

Welcome to Las Vegas Gift Shop

Due to customer response, Marshall Retail Group will open their new retail concept, Welcome to Las Vegas Gift Shop, the location for Vegas souvenirs at The LINQ Promenade. The permanent location will be unveiled this summer.

For more information, visit

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