Mexico has been struggling over the past few years as it combats an unfairly received reputation, but MLT is reporting that the demand for Mexico is back and that MLT is well-positioned to take advantage of it. In fact, Cancun and Riviera Maya is MLT's number one destination.
"MLT's airline partners have 47 percent of U.S. and Canada's lift to Mexico," says John Caldwell, president of MLT Vacations.
"We really attribute the interest to the new product that has come online. The rebranding and openings of IBEROSTAR in Cancun and the new Riu property, along with the Hard Rock being rebranded shows travel agents what is happening in the destination. It is a brand-new destination with the funding happening to resposition it. We are seeing some very good demand," says Elizabeth Moriarty, vice president of product development.
Cancun proper is up almost 50 percent for 2013 bookings, as well.