MasterCard Launches 'Priceless Cities' Program in Jamaica

As part of MasterCard's efforts to provide cardholders with unique and memorable experiences in the most important destinations in the world, MasterCard announced the launch of its Priceless Jamaica program in partnership with the Jamaica Tourist Board, making Jamaica the sixth destination in the Caribbean to join MasterCard's Priceless Cities platform. Priceless Cities is a global platform of unique experiences, privileged access and attractive offers that builds consumer affection and allows merchants to deepen existing customer relationships through special offers and benefits.

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"The concept of Priceless Cities was born from MasterCard's desire to create unique experiences in the most exciting destinations in the world, and this is what we focused on when we developed the program in Jamaica," said Lorena Holguin, marketing vice president for MasterCard in the Caribbean, in a written release. "At MasterCard, we have a huge commitment to supporting the tourism industry in Jamaica, a key driver of the country's economy and, through Priceless Jamaica, we want to celebrate everything that makes the island such a unique destination: its history, beaches, culture and wonderful people."

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John Lynch, director of tourism for the Jamaica Tourist Board, highlighted that "this partnership between these two iconic brands - MasterCard and Jamaica is significant. The collaboration augurs well for the industry as we work to continue to create authentic experiences for visitors."

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In the Caribbean, the program has already been launched in Puerto Rico, Santo Domingo, Punta Cana, The Bahamas and Aruba.

Cardholders can take advantage of over 37 offers including receiving free gifts with purchase at a participating merchant, or a gem stone when making a purchase at one of the program's diamond stores, or even a 15 percent discount when dining at one of the participating restaurants. The complete list of offers is available to cardholders through printed guides distributed at high traffic areas like the Jamaica airport, shops, restaurants and hotels, as well as online at www.facebook.com/MastercardPricelessJamaica.

Visit www.visitjamaica.com.

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