The Mexico City Ministry of Tourism has opened the second annual Tourism Fair of the Americas (FITA). FITA promotes and unites the global travel industry, which accounts for approximately 11 percent of worldwide productivity and one in every eleven jobs.
The fair is expected to draw more than 30,000 visitors for the four day event. The first two days are limited to travel industry professionals who will engage in an expected 25,000 business meetings on site, establish new partnership and develop new business and marketing opportunities. The last two days are open to the general public so exhibitors can market their destinations and products directly to consumers.
Exhibitors at FITA include 60 countries from 5 continents, including Brazil, Italy, New Zealand and the United States. Exhibitors include national tourism ministries, airlines, hotel chains and destinations. In addition, attendees can visit pavilions in the convention center dedicated to adventure travel, business meetings and conventions and luxury travel, in addition to other specialized travel opportunities.
Mexico City Mayor Marcelo Ebrard said at the opening ceremony, “Mexico City is a natural choice to host FITA, as it is the country's number one travel destination. We welcome 12 million visitors to Mexico City each year, who come for our many historical and cultural sites, business conventions and world-class restaurants and hotels."