New Bahamas Tourism Campaign Targets Romance Travel

The Bahamas // Photo by Linder

The Bahamas Ministry of Tourism officials recently launched “From Bahamas With Love," a new promotion aimed at enticing tourists to visit The Bahamas. 

During a press conference held at Pompey Square in Nassau, Deputy Director General of Tourism Ellison "Tommy" Thompson said the promotion comes after the Caribbean Hotel Tourism Association (CHTA) declared “A Year Of Love” in the Caribbean

“Because it is the year of romance, what we are doing is theming each month in terms of the romance months that we are going after," he said in a written statement. "The month of February will be engagements. When we move into March and April it will be the bachelorette parties. May will be the destination weddings and in June it’s honeymoons.” 

In July, officials will focus on vow renewals; August will be babymoons; September will be special milestones like wedding anniversaries; October will be romantic getaways; November will be engagements; and in December, honeymoon registries will be the focus. 

“What we are doing is asking our partners from the Bridal Association, the Nassau/Paradise Island Promotion Board, Grand Bahama Promotion Board and Family Island Promotion Board to give something to feature," said Thompson. "That way we will rotate something in all of the Family Islands to ensure that we get the coverage in all of the Family Islands."

In 2014, romance tourism brought in more than 76,000 stopover visitors to The Bahamas. Thompson says for 2016, officials are hoping to increase that number. 

“What we are projecting for 2016 is that we want to increase that to 100,000 over the next two years, and we want to make sure that that spreads throughout the islands of The Bahamas,” he said. “If we get 100,000, we would be looking at $150 million in revenue. If we are looking to get these weddings in the Family Islands in particular – where is it better to have a romantic encounter?”