New York Launches New Ad Campaign

From American Airlines' new terminal at JFK, New York Mayor Michael Bloomberg on Wednesday unveiled a five-borough focused tourism marketing and ad campaign called "Just Ask the Locals." The campaign includes a tourist hotline that offers insider tips from New York's celebrity residents like Robert De Niro, Tiki Barber and Chuck Close, and a new tourism web site. The initiative also includes distribution of maps that provide guided tours of favorite neighborhoods of New York celebrities and tip cards for navigating the city, which will be available from hotels and tourism ambassadors - identifiable by a "Just Ask the Locals" button-scattered throughout the streets of New York. The campaign will be a focal point of American's new $1.3 billion terminal at JFK. "From the moment they step off the plane, this innovative campaign will welcome our visitors in true New York fashion and thank them for the important role they play in our city," said George Fertitta, CEO of New York's tourism and marketing organization, NYC & Company, who added that "Just Ask the Locals" is in effort to combat declining visitation numbers to the U.S. Visit [www.nycvisit.com].

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

Thailand announced a new tourist visa for U.S. travelers to apply in advance to visit safely for up to 60 days. Here's what you need to know.

Accor is taking full ownership of sbe’s hotel asset light business and entered an all-share merger with Ennismore. Here's what it means.

Insight Vacations has launched its new 2021-22 Americas collection, including Latin America for the first time. Learn more here.