North Carolina Travel Guide Goes Hi-Tech

The North Carolina Division of Tourism, Film and Sports Development has unveiled “The Official 2012 North Carolina Travel Guide,” a 174-page handbook that explores the state’s appeals. In 2010, North Carolina hosted 36.8 million visitors who spent a record $17 billion, the state reports.

The Travel Guide is available for free at all nine North Carolina interstate welcome centers, by calling 1-800-VISITNC or by placing an order at VisitNC.com, the state’s official website for travel information.

At VisitNC.com/eguide, users can access the enhanced digital version, which includes embedded videos, an interactive Blue Ridge Parkway map, and animated photos and ads. A free iPad app comes with video, slide shows, audio, photo panning and links to VisitNC.com. A mobile Web app for the guide is also in the works.

The Travel Guide takes in 831 attractions, nearly 4,000 accommodations and travel resources in all 100 counties. Articles venture beyond the practical aspects of travel to explore the dimensions that distinguish a trip to North Carolina, the state says.

The Division of Tourism will distribute 600,000 copies of the printed guide. The publication represents a $1.3 million investment by division travel partners in print and online advertising and cooperative marketing efforts. Destinations, attractions and accommodations are listed for free.

The travel and tourism industry directly employs 185,500 state residents and accounts for $1.5 billion in state and local tax revenues. On average, the industry saves every North Carolina family $360 a year in taxes.

Visit www.visitnc.com

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