NYC & Company Hosts Inaugural Africa Roadshow

Left to right: Alderman James Vos, Mayoral Committee Member for Economic Opportunities and Asset Management, including Tourism, for the City of Cape Town; Makiko Matsuda Healy, Managing Director, Tourism Market Development, NYC & Company; and Enver Duminy, CEO, Cape Town Tourism at the Cape Town Tourism and NYC & Company City-to-City Tourism Partnership Renewal on August 26, 2019.Photographer credit: Johann Botha, iPhoto SA // Photo by NYC & Company

NYC & Company is putting on its inaugural Africa roadshow in Cape Town and Johannesburg, South Africa and Lagos, Nigeria this week.

From August 26 to 30, NYC & Company is conducting destination workshops, one-on-one meetings and networking opportunities with more than 200 members of the travel trade, along with partners Delta Air Lines in Lagos and TeamAmerica in all three cities. At its inception, the roadshow had a reception where NYC & Company and Cape Town Tourism celebrated the renewal of their city-to-city tourism partnership, originally formed in 2017.

The partnership between NYC & Company and Cape Town Tourism, now formally extended through summer 2020, is designed to grow travel between the two destinations and includes trading marketing assets and exchanging best practices in tourism management.


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NYC & Company is taking the opportunity to showcase the new Statue of Liberty Museum, adjacent to the Statue of Liberty on Liberty Island, Empire Outlets, New York City’s first outlet shopping destination, opened in Staten Island, Hudson Yards—which NYC & Company says is the largest private real estate development in the history of the United States, and the Museum of Modern Art’s expansion by a third, launching October 21.

New York City, currently home to 121,700 hotel rooms, welcomed approximately 65 million visitors in 2018, including 13.6 million international travelers, with 227,000 visitors from the African continent. The City is on its way to achieving its tenth consecutive year of tourism growth in 2019 with 66.9 million visitors expected, including 13.9 million international ones.

Nigeria and South Africa are offering new and upgraded flight options to New York City. In March, Delta Air Lines launched a new nonstop route between Lagos and John F. Kennedy International Airport. This year, United Airlines will also begin new seasonal nonstop service between Cape Town and Newark Liberty International Airport in December, and South African Airways will upgrade aircrafts on its current route from Johannesburg to John F. Kennedy International Airport.

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