NYC, Korea Launch City-to-City Partnership

Adding another dimension to New York City's melting pot, the Seoul Metropolitan Government has recently joined NYC & Company, NYC's marketing, tourism and partnership organization, and Korean Air, to announce a city-to-city partnership to boost tourism between Seoul and the Big Apple.

The agreement will last one year and includes a reciprocal multimedia marketing exchange between the two cities, and a limited-time Korean Air airfare deal from NYC to Seoul starting at $1,295 and from Seoul to NYC from $1,130.

"Our new partnership with Seoul in collaboration with Korean Air is an innovative alliance, which will help us build tourism between our two cities, creating demand for the holiday and winter travel periods, including the Lunar New Year," said George Fertitta, NYC & Company's CEO, in a statement. "With South Korea's status as a visa waiver country, there's outstanding potential to further grow the volume of travel between two of the world's great cities.

The limited-time airfare must be purchased by October 31 and travel must take place between November 1, 2011 and March 31, 2012.


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