|Waikiki at night // Photo by Freeimages.com/Jenny W.|
Outrigger Enterprises Group recently announced the rebranding of OHANA Hotels and Resorts to OHANA Hotels by Outrigger, representing the company’s mid-tier, off-beach leisure brand.
The new name and logo is part of Outrigger’s overall corporate brand strategy introduced last year when the company launched is premier global beachfront brand, Outrigger Resorts, and wrapped its collection of Hawaii resort condominiums into Hawaii Vacations Condos by Outrigger.
The strategic change assures guests that the world-class hospitality Outrigger is known for also extends to OHANA Hotels by Outrigger, according to an official statement released by Outrigger.
In addition, the OHANA brand’s increased accessibility and visibility through Outrigger’s many traditional and online marketing channels will have a positive impact on guests and travel partners, according to the statement.
OHANA Hotels by Outrigger is part of the Outrigger Enterprises Group family. The OHANA brand was created in 1999 for travelers seeking quality accommodations at mid-level pricing.
There are two OHANA properties in Waikiki, both conveniently located close to popular visitor attractions and beaches. With the OHANA rebranding, the properties will now be called OHANA Waikiki East by Outrigger and OHANA Waikiki Malia by Outrigger.