Paris Las Vegas is introducing a new concept in dining with the world debut of the flagship location of Sugar Factory, an expansion of the brand into a 15,000-square-foot dining experience and retail venue opening this fall.
Situated at the entrance to Paris Las Vegas, in the heart of the Las Vegas Strip, a patio will frame the entryway, welcoming guests with a variety of vivid colors and design elements where the world of Willy Wonka meets the style of MTV. The restaurant will serve breakfast, lunch, dinner and late-night options, offering a variety of appetizers, oversized sandwiches, salads, pizzas and more. Sugar Factory's specialty will be a sprawling dessert menu, featuring an assortment of freshly-baked waffles and crepes, as well as gourmet chocolates cascading from colossal fondue fountains. In addition to the cuisine and sweet confections, Sugar Factory will offer a distinctive selection of liquid libations.
The Sugar Factory brand has already become a celebrity favorite with stars like Kim Kardashian, the Pussycat Dolls and Britney Spears endorsing their very own Couture Pops— lollipop stems that sparkle with replaceable lollipop heads. A gelato bar will feature celebrity flavors through partnerships that will be announced in coming months.
The retail area will be overflowing with thousands of Sugar Factory's nostalgic and contemporary candies, along with many other items, from holiday gift packages to giant whirly pops. Sugar Factory's collection of retail merchandise will also include t-shirts, hats, coffee mugs, glassware and more. Sugar Factory teas, coffees and other retail items are in development now, and will make their debut at the Paris Las Vegas location. Sugar Factory will transform the Strip-front windows into floor-to-ceiling scenes of a confectionary wonderland reminiscent of window displays seen on the streets of New York City at Christmas time.