PATA To Hold Adventure Mart in Bhutan

As Asia becomes increasingly popular, the tiny country of Bhutan's reputation continues to rise. In support of this up-and-coming destination, the third PATA Annual Adventure Travel and Responsible Tourism Conference & Mart will take place in Paro, Bhutan, February 3-7, 2012.

The theme for the event will be High Value Tourism & Low Impact Footprints, and will be the first B2B travel trade event ever held in the destination.

Local, regional and international speakers will share experiences and insight into existing and future travel trends. A series of pre-conference webinars, activities and interactions will also be available.