Polish Airline Looks to Expand North American Presence

We hear that LOT Polish Airlines is looking to become more active in North America. The carrier's new partner in the U.S. and Canada, who will support sales activities and work to enhance the LOT brand, will be Discover the World Marketing.

LOT will begin working with the outsourcing company firm on January 1, 2011. The Polish airline will hand over sales operations in North America to the new partner, which will completely change its sales management model in the U.S. and Canada.

Discover the World Marketing's operations will reportedly increase the profitability of LOT Polish Airlines in North America and significantly reduce the cost of maintaining its presence in the U.S. and Canada. The new sales management model in the U.S. and Canada is one element in the company's restructuring program, which has continually produced improved financial results.

Passengers will not notice any differences related to the reorganization of the carrier's sales presence in North America. Travelers will still be able to make use of LOT's offices at the airport, call centers and travel agents, who are intermediaries for the Polish national carrier's ticket sales.

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