Tight holiday budgets are leading skiers to pass up the Alps for better values at ski resorts in Central and Eastern Europe this winter.
Travel search site Skyscanner has seen a 154 percent rise in searches for winter flights from the UK to cities east of the Alps, compared to last year. The most popular eastern ski hubs are Krakow in Poland, Sofia in Bulgaria, Bratislava in Slovakia and Ljubljana in Slovenia. The trends reflect the search for better value skiing this winter in light of the recession and strong Euro.
Further evidence for this trend comes from a recent Skyscanner poll which asked skiers and snowboarders whether they would be taking a ski trip this winter— 57 percent replied that they would, but of those, 65 percent said they would be heading for a cheaper option than usual.