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The Qatar Tourism Authority (QTA) has opened a representative office in New York, marking the QTA’s seventh office location worldwide.
The New York office was opened in hopes of enhancing QTA’s on-the-ground presence and capabilities in the U.S., in addition to introducing and developing awareness and knowledge of Qatar as a travel destination. The office plans on using pro-active marketing strategies to present the country to tour operators, travel agencies, hospitality partners and media, as well as consumers.
According to the Chief Marketing & Promotions Officer of QTA, Rashed AlQuerese, the number of U.S. arrivals in Qatar during 2015 totaled 93,174 and by the end of June 2016 had already reached 50,243 visitors. Presently, there are 11 different daily flights from 10 United States gateways.
Qatar’s marketing campaign in the United States will cover a variety of promotional initiatives such as workshops, sales visits, travel agents’ e-learning TAWASH destination training, tour operator partnerships, familiarization trips and media campaigns, as well as innovative activities aimed towards generating consumer drive.