Sure, beer drinkers appreciate Red Stripe’s unusual medicine-like glass bottles, but there’s nothing like crushing a can. It’s kind of like putting an exclamation point on the end of a tasty beverage. Well, as of May 1, American beer drinkers can enjoy their favorite Jamaican brew from a cold, 12-ounce tube of aluminum as the company introduces its first cans to the U.S. market.
According to Jamaican newspaper, The Gleaner, the introduction of cans is intended to accelerate the growth of Red Stripe by providing consumers with more opportunities to enjoy the brand. In fact, statistics indicate that, currently, the small import beer sector is growing by 4.6 percent with import cans growing 13 percent, according to the report. Despite the state of the U.S. economy, Red Stripe beer continues to show a fair degree of resilience, registering a 30 percent increase in volume sales in February.