The City of Los Angeles Department of Convention and Tourism Development has tasked Resonance Consultancy with creating a long-term Tourism Master Plan for the city. Resonance will spend the next 11 months developing a strategy to increase visitors and improve the experience of visitors, locals and stakeholders.
Resonance will start off by meeting with representatives from the city, its industries and its communities. According to Richard Cutting-Miller, the organization’s executive vice president, Resonance will use “interviews, workshops, surveys and competitive assessments” to determine the city’s strengths and weaknesses, for residents and tourists.
An advisor in real estate, tourism and economic development, Resonance has worked with cities and regions to create tourism master plans and destination development and branding strategies. In the past five years, it has worked for Vancouver; Tulsa, Oklahoma; San Luis Obispo County, California; Cincinnati, Ohio; Bellevue, Washington; and Snohomish County, Washington.
Visitation to Los Angeles has steadily increased in recent years, rising by at least two percent per year from 2010 to 2017, according to the 2017 Annual Report from the city’s Department of Convention and Tourism Development. In 2018, visitation rose by 3.1 percent, surpassing 50 million total visitors.
In that same report, Doane Liu, the organization’s executive director outlined a few major infrastructure projects. Among these: the addition of the Regional Connector to its transit system by 2021 and the expansion of the Los Angeles International Airport, currently in the middle of a $14 billion project, by 2024.