Resort Reps Gear Up for Inaugural Caribbean Hospitality Exchange

Old San Juan, Puerto Rico // Photo by Janer

The Caribbean Hotel & Tourism Association's (CHTA) inaugural Caribbean Hospitality Industry Exchange Forum (CHIEF) will take place October 2-4 at El Conquistador Resort, A Waldorf Astoria Resort in Puerto Rico.

"There has been nothing like CHIEF in the Caribbean for the past two decades and we are excited that the event is working as planned to bring together the industry," said Emil Lee, president of CHTA, in a written release. “We are finding that CHIEF is filling a void in the conference agenda via sessions targeted to sales, operations and sustainability as evidenced by hoteliers' inclination to register multiple individuals from each departmental area.”

CHIEF is designed to help hoteliers compete effectively in the 21st century. Many of the sessions are devoted to helping small, independent hotels, while others have been developed to assist the large chain hotels compete in the difficult Caribbean environment. 

Overall, the program is structured to bring all segments of the marketplace together for networking and ultimately working more closely to grow tourism.

Sandals Resorts International Chief Executive Officer (CEO) Adam Stewart, along with other Sandals employees, will be among the feature attendees and speakers at CHIEF.

CHIEF registration and complete event details are available at To register, email [email protected]. And keep visiting for all your latest Caribbean news.