ResortQuest Hawaii Plots Repositioning Strategy

Since being acquired by Interval Acquisition Corp., an affiliated company of Interval International, ResortQuest Hawaii has developed and initiated a strategic plan focused on expanding and enhancing its product mix in 2008 by broadening its moderate and upscale product offerings. "Our intent is to shape the future in phases," said Kelvin Bloom, president of ResortQuest Hawaii. "The first stage of our repositioning includes expanding our portfolio of properties to reflect a product offering that will be more consistent with our expansion goals."

Effective February 1, ResortQuest Hawaii will provide management services to both the Aloha Beach Hotel on Kauai and the Ilikai Hotel in Waikiki. The beachfront 216-room Aloha Beach Hotel will become known as the ResortQuest Aloha Beach Resort as it completes its multimillion-dollar renovation. Improvements will include renovated guest rooms, porte cochere entrance, lobby and restaurants along with a newly surfaced pool area and upgraded landscaping.

ResortQuest Hawaii will also provide enhanced management services and capabilities for the Ilikai. Substantial renovation plans are under final review and will reflect the hotel's pioneering history and unique Y-shaped, three-winged design. The Ilikai was Hawaii's first luxury high-rise, and the hotel's angular lines, innovative use of pre-cast concrete, and white and turquoise facade made it a Waikiki landmark. Visit http://www.resortquesthawaii.com. (MR)

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