Rwanda Development Board Collaborates With Myriad Travel Marketing

handshake / shaking hands
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The Rwanda Development Board appoints Myriad Marketing, an MMGY Global company, as their North American representative. Myriad will manage the marketing, travel trade relations and public relations efforts in the United States and Canada. With service out of New York and Los Angeles, the Rwanda Development Board seeks to increase U.S. and Canadian visitation to the destination.

Rwanda is an East African country with the highest level of safety rating in the entire continent of Africa and number nine in the entire world. (Source: WEF 2017) Home to 14 primate species representing one fifth of the primate species in Africa, Rwanda’s conservation and sustainability efforts have allowed for a 26.3 percent increase in primate population since 2010. 

20 years following the 1994 Genocide, Myriad Travel Marketing says the country’s resiliency, positive outlook and vibrant culture have allowed it to become a safe, world-class tourism destination known for its incredible wildlife and conservation efforts, coffee exports, authentic and cultural experiences.

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Myriad specializes in providing strategic direction and tactical solutions for the travel and tourism industry. With a client list that includes international tourist offices, convention bureaus, airlines, hotels and resorts, and travel companies, Myriad offers a range of integrated services including: tourist board representation, advertising, public relations, marketing, trade relationship building and partnership marketing programs. Myriad represents more international destinations in the USA than any other marketing company, including Australia’s Northern Territory, Dominica, Melbourne, Qatar, Papua New Guinea, Samoa and Macao.

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