On-Site: Switzerland's Jungfrau Region Promotes Soft Adventure

GENEVA, Switzerland -- Any Switzerland specialist knows that Switzerland's Jungfrau region is quintessential Switzerland, from its soaring Alpine peaks to its green pastures with frolicking lambs. Picture a Swiss postcard, and that's the Jungfrau region, the heartland of the country. As part of our continued coverage of Switzerland Travel Mart 2011, Travel Agent met up with Martin Strahm, part of the Jungrau Region Marketing department.

According to Strahm, the region is really trying to promote its soft adventure business. In the city of First, a new zipline rider has been launched. Clients are harnessed into flying seats that zip down the peaks at 60 to 70 miles per hour. The region is also investing more into its mountain biking program, as well as opportunities to occupy children while parents enjoy a relaxing lunch or hike through the mountains, such as mountain playgrounds.

Interlaken, the main city of the Jungfrau region, is an adventure paradise from canyoning to paragliding and still remains one of the most well-traveled cities in Switzerland.

Visit www.myjungfrau.ch.

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