St. Kitts has announced the re-launch of its official website, which was upgraded to incorporate a mobile-first design, photo and video content and an improved overall user experience.
"While we continue to send our thoughts, prayers and aid to our Caribbean brothers and sisters, who have been severely impacted by Hurricanes Irma and Maria, we are also grateful to be open and welcoming travelers," said Lindsay Grant, minister of tourism, international trade, industry and commerce for St. Kitts and Nevis, in a written release.
In addition to upgrading the site from a desktop-first design to a mobile one that automatically redraws to render the optimal experience according to user access device, the new website has enhanced search filters based on user-selected preference criteria that automatically refines searches to match them.
For example, a user can choose to stay in a hotel that is beachfront and/or has pool and/or Wi-Fi capability. TripAdvisor integration provides an additional tool for travelers researching the destination and links to social media are more prominently promoted.
New pages also include curated itineraries similar to those found in travel guides, special offers, expanded hotel and events pages, highlighted links to tips from bloggers/publications and a dedicated page for travel professionals.
The new website provides a full range of details including where to stay, activities, dining venues, a calendar of events and details about getting married on St. Kitts.
St. Kitts' new website was created by Tambourine, the island's digital marketing agency of record based in Fort Lauderdale.