St. Lucia Launches Annual Agent Incentive Program

The Saint Lucia Tourist Board (SLTB) has launched its annual agent incentive program, Saint Lucia Agent Months (SLAM). 

Designed to bring agents to St. Lucia, the promotion, which runs through November 15, includes booking incentives and special rates on accommodations, airport transfers, tours and attractions. 

Additionally, American Airlines will offer travel partners 50 percent off airfares in June, October and November, and WestJet will offer a 70 percent discount on airfares for travel through December 16 (blackout dates apply).


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Participating agents will experience the taste, sights and sounds of the island through diverse tours, varied land and sea excursions, authentic cuisine and a chance to explore the array hotels and resorts available during site inspections.

Participating SLAM hotels include Anse Chastanet, Bay Gardens Resorts, BLU, The BodyHoliday, Calabash Cove Resort & Spa, Capella at Marigot Bay, Cleopatra Villas, Coconut Bay Beach Resort and Spa, Coco Palm, Cotton Bay Village, Fond Doux Holiday Plantation, Habitat Terrace, Harmony Suites, Jade Mountain, La Dauphine Estate, La Haut Plantation, Marigot Beach Club, Rendezvous, Royal by Rex, Smuggler’s Cove Resort and Spa, St. James’s Club Morgan Bay, St. Lucian by Rex, Stonefield Estate Resort, Sugar Beach - A Viceroy Resort, Villa Beach Cottages and Windjammer Landing. 

Participating tour and transportation providers include Barefoot Holidays and Holiday Taxi.

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