St. Martin Tourist Office Launches a New Website

The St. Martin Tourist Office has launched its new website as part of its overall communications strategy. As the island’s promotional tool, it will allow the destination to boost recognition and adapt to the new habits of internet users. This new version of the website,, uses the latest technology to create a modernized tool that is SEO optimized and has an updated design that elevates the destination’s image.

Through the website, the tourist office offers content in four languages (English, French, Spanish and Portuguese), besides providing an immersive user experience via photos. The website aims to offer a 360-degree view of all the destination’s assets coupled with a user-friendly experience.

The homepage and its full-screen videos are designed to capture the attention of users. Its “I want to...with...” engine offers a customizable experience with its many resulting suggestions (e.g. have a drink, get a taste of paradise, go shopping, enjoy the beach…with my family, my friends, my partner...), thus providing future visitors with advice on their choice of dining, accommodation, and even activities. When users click on the “Surprise me” tab, they are guided towards targeted offers.

The new site has improved the visibility of its varied product offerings. They are showcased with a description, photos and location coordinates for each establishment. These presentations come up in an optimized way during navigation, allowing the user to obtain more information, get in touch with the establishment directly and make a reservation with just one click.

The calendar of events is also highlighted as soon as visitors log onto the homepage. It offers a practical guide offering useful information that will help them prepare for their trip.

The team working on the new website was supported by experts and benefited from the latest tourist information system (TIS) tools available. This database, managed by the program Tourinsoft, is a key factor for a destination’s tourism development as it consolidates all offers and provides considerably better visibility for tourism professionals while delivering a better understanding of visitor expectations.

In terms of search engine optimization (SEO), the new St. Martin Tourist Office website has been developed and fine-tuned to be even more competitive and place itself among the top search engine results. The new website can be accessed from one’s smartphone, tablet or computer.

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