Star Wars: The Last Jedi Could Send Travelers Back to Ireland

Excited for the premiere of Star Wars: The Last Jedi this week? Like its predecessor, the new film could drive interest in a vacation to Ireland.

Tourism Ireland is launching a new ad campaign to coincide with the release of The Last Jedi, spotlighting filming locations along the Wild Atlantic Way, especially Skellig Michael, an island off Ireland’s southwest coast. Viewers caught a glimpse of this location at the end of the last film, The Force Awakens, when it stood in for Ach-To, Luke Skywalker’s hide-out.

Tourism Ireland reports that The Last Jedi will see the cast return to Skellig Michael, as well as locations across Ireland’s Wild Atlantic Way, including Cork, Kerry, Clare and Donegal. To celebrate, the destination marketing organization is running what it’s calling the “first tourism campaign in space” – a billboard perched above the earth advertising “Earth’s Wild Atlantic Way.”

Tourism Ireland says that, since the debut of The Force Awakens, hundreds of millions of visitors have stopped by Skellig Michael’s "beehive" stone huts and sweeping ocean views. The Last Jedi premieres December 15.

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