|Starwood’s Aloft brand made its debut in Cancun recently and will open hotels in Merida and Guadalajara within the next three years.|
Hotel growth in Mexico has been hot since the kickoff of 2013, and there are no signs of it slowing down. Both Starwood Hotels and Resorts and Marriott have big plans in their development pipelines for Mexico.
Starwood plans to expand its portfolio in the destination by 30 percent. In the upper-scale segment there are eight new hotels in the offing that will add almost 1,100 rooms. There are 24 Starwood hotels in Latin America, including the recently launched Aloft brand, which made its debut in Cancun.
Hotels under development include the W Santa Fe, with views of the Popocatepetl and Iztaccihuatl volcanoes; W Retreat Kanai Riviera Maya; the St. Regis Kanai Riviera Maya; and Frida Kahlo Guadalajara, A Luxury Collection hotel.
In the next three years, Starwood will open four brand hotels, including two new Aloft hotels in Merida, Guadalajara and two Four Points by Sheraton hotels in Queretaro and Cancun.
Courtyard by Marriott is strengthening its footprint in Mexico as well with the opening of a hotel in Leon. The 140-room Courtyard by Marriott Leon near the Poliforum Leon Convention and Exhibition Center is expanding the brand’s list of Mexico properties to nine.
There are plans for other Courtyard by Marriott hotels to open in Mexico, as well. The 130-room Courtyard by Marriott Hermosillo will open in 2014; the 12-room Courtyard by Marriott Queretaro in 2015; and the 130-room Courtyard by Marriott in Los Cabos in 2015.