Stats: Puerto Vallarta Tourism Up 6 Percent

A high view over Puerto Vallarta Bay
Puerto Vallarta (Photo by opimages/iStock/Getty Images Plus/Getty Images)

The Puerto Vallarta Tourism Board has announced that the Mexican tourist city has reported an increase of over 6 percent in hotel occupancy for the first six months of 2017, with an average occupancy rate for January to June close to 90 percent. That’s compared to 73 percent in 2016 and 70 percent in 2015.

Similarly, the Puerto Vallarta International Airport (PVR) saw more than 1.8 million international passengers in the first half of the year, 12.1 percent more than the same period in 2016. In addition, 189,324 passengers visited the destination while on cruise calls to the Puerto Vallarta Cruise Port, a 2 percent increase compared to 2016.
The Puerto Vallarta Tourism Board says it credits the success to the consistent and proactive promotional and communication campaign in its primary markets including as Mexico, the United States, and Canada as well as emerging markets in South America and Europe. In addition, according to the tourism board, its strategic PR efforts targeting specific niche markets have played a role.

In 2016, Puerto Vallarta’s Cruise Port Terminal was named the top Mexican Riviera & South America Destination at the Cruise Critic’s first-ever Cruisers' Choice Destination Awards.  


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According to the company, Puerto Vallarta is home to the most hotels with Diamond Awards in Mexico. In addition, it offers visitors more than 350 restaurants to choose from.

Puerto Vallarta is located on Mexico’s Pacific coastline and framed by the rugged, tropical Sierra Madre Mountains to the east and facing Banderas Bay, Mexico’s largest natural bay and second largest on the American continent. Located just four miles from downtown Puerto Vallarta is the Gustavo Diaz International airport, allowing visitors to easily access their lodgings.

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