Tahiti Tourisme North America recently announced the launch of its first ever summer advertising campaign.
The campaign will focus on print and digital channels in the North American market with a substantial emphasis on native advertising. Native media partners include Robb Report and Travelzoo. Travel trade placement is also an integral part of the campaign.
This past January, Tahiti Tourisme introduced the concept of Mana globally through a new integrated advertising and branding campaign. Tahitians believe Mana to be the life force and spirit that surrounds and connects all living things.
The branding platform, “Embraced by Mana,” highlighted the many sides of Tahiti by blending iconic imagery and unique Tahitian culture. The summer campaign launched in North America will continue this story with new imagery and additional stories about the many sides of the Islands of Tahiti.
The campaign serves to build awareness and reinforce the Islands of Tahiti as a culturally rich and authentic destination coupled with the private world-class experiences travelers are seeking. The campaign showcases the duality and diversity of the destination, serving to differentiate the Islands of Tahiti from other competitive destinations around the world.