Travel Agent Sits with Rosecita Jeffers

TA1808New02_240

We profiled St. Kitt’s new CEO of the St. Kitts Tourism Authority Rosecita Jeffers earlier this year, and now we had the privilege to meet her at the CHTA Small Hotels Retreat. We asked her about the timing of the conference and, like St. Kitts Minister of State for Tourism, Sports and Culture Ricky Skerritt, she thought the economy shouldn’t swallow the attention of the conference. “I think this conference is important because hotels are the background of this industry,” she says, “and we can’t lose focus of that.”

The government of St. Kitts has provided some relief for small hotels of the country. Afterall, of all the hotels that need to worry about a decrease in business from the struggling U.S, it’s the small ones. Jeffers said the government, in fact, has allocated a fund for marketing and incentives to be split among the small hotels of St. Kitts. No figure was given on the fund. Jeffers says the fund with be contingent on whether the hotels agree to certain standards with training staff among the highest on that list.

Suggested Articles:

The 2020 USTOA Annual Conference & Marketplace will be in an abbreviated format within the same time frame of original dates of December 1–4. 

The Avoya Mastermind Virtual Land Forum focused on brand education, sales and new safety protocols for resuming travel. Learn more here.

Strong demand, according to Viking, lead to the early release of 2023 departure dates. Here’s what travelers can expect.