Travel Agent Sits with Rosecita Jeffers

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We profiled St. Kitt’s new CEO of the St. Kitts Tourism Authority Rosecita Jeffers earlier this year, and now we had the privilege to meet her at the CHTA Small Hotels Retreat. We asked her about the timing of the conference and, like St. Kitts Minister of State for Tourism, Sports and Culture Ricky Skerritt, she thought the economy shouldn’t swallow the attention of the conference. “I think this conference is important because hotels are the background of this industry,” she says, “and we can’t lose focus of that.”

The government of St. Kitts has provided some relief for small hotels of the country. Afterall, of all the hotels that need to worry about a decrease in business from the struggling U.S, it’s the small ones. Jeffers said the government, in fact, has allocated a fund for marketing and incentives to be split among the small hotels of St. Kitts. No figure was given on the fund. Jeffers says the fund with be contingent on whether the hotels agree to certain standards with training staff among the highest on that list.

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