With the NFL Draft now behind us, football fans are following their favorite teams with anticipation as the full squads begin gathering for the pre-season. But there's another draft on the horizon that will interest any fan as Brand Interaction Group (BIG) is pairing with the Palms Casino Resort to the the Fantasy Football SUPERDRAFT in Las Vegas on August 26-29, 2010. BIG held its first draft in Vegas last summer.
The Fantasy Football SUPERDRAFT attracts fantasy leagues from around the country to conduct their drafts in an unprecedented and affordable party environment amidst an atmosphere of music, celebrity-hosted events and VIP access for all football fans to enjoy.
"Wwith over 27 million active participants, the fantasy sports industry is a major influencer in today's pop culture environment," said Eric Simon, CEO of BIG.
Over 2,700 attended the 2009 three-day SUPERDRAFT celebration in Las Vegas that included celebrity-hosted parties, including Molly Sims, Shannon Elizabeth, Stacy Keibler and The Howard Stern Show's Gary "Baba-Booey" Dell'Abate, live music from Flo Rida and George Clinton and fantasy football experts including ESPN's Bill Simmons and Matthew Berry.
The 2010 SUPERDRAFT at the Palms will feature the SUPERDRAFT Ultimate Draft Room, an environment that allows attendees to use whatever draft structure they want (either live or online), including their choice of online fantasy football service provider. The room will include everything necessary to make an unforgettable draft experience, including food and beverage specials, WiFi availability, roaming fantasy football experts, athlete appearances and SUPERDRAFT cheerleaders.
The event will also be highlighted by an outdoor Tailgate Concert at the Palms featuring a music act, celebrity-hosted VIP parties at Vegas' top nightclubs, poolside festivities throughout the weekend and a live webcast of "Fantasy Football Live", the Katalyst produced show featuring Ashton Kutcher and The Fantasy Consultant Nathan Zegura that was nominated for a 2010 Streamy Award for Best Live Production in a Web Series.
The SUPERDRAFT package at the Palms Casino Resort will include exclusive SUPERDRAFT promotional rates, VIP parties at Vegas' premiere nightclubs, live concerts, exclusive access to multiple venues throughout the city and most importantly, custom-designed draft rooms at the Palms Casino Resort.
Guests who purchase the $125 SUPERDRAFT wristbands will have access to the following:
* VIP Party on August 26
* Tailgate Concert on August 27
* Celebrity-hosted VIP Party on August 27
* SUPERDRAFT Ultimate Draft Room on August 28
* Opportunity to upgrade to a SUPERDRAFT Private Draft Suite at the Palms Casino Resort
* VIP Party on August 28
* "Overtime" Pool festivities on August 29 at the Palms Casino Resort
* Special offers and VIP access at participating venues throughout Las Vegas
SUPERDRAFT begins on Thursday, August 26 with registration at the Palms Casino Resort where guests will pick up their wristbands and welcome kits containing all the information they will need for the weekend.
The festivities will wrap up on Sunday, August 29 with the SUPERDRAFT Overtime Pool Party at the Palms Casino Resort, complete with special guest DJs and SUPERDRAFT cheerleaders.