The twice-weekly service will debut June 12, 2012 and expects up to 94,000 Virgin Atlantic customers traveling between London and Cancun in the first year. The new route strengthens Virgin Atlantic’s leisure network from London Gatwick, which already features nine leading long haul destinations in the Caribbean and the United States.
Virgin Atlantic estimates that the new route will deliver roughly $25 million of tourism revenue to the Cancun market each year and has the potential to create up to 650 jobs within Mexico’s aviation and tourism sectors.
“Cancun is one of the top five long-haul leisure destinations for U.K. travelers, so we are delighted to be able to add this route to network,” said Sir Richard Branson, president of Virgin Atlantic, in a written statement. “This route launch further cements our position as the U.K.’s leading long haul leisure airline.” The service will be operated by a Boeing 747-400 with three-classes of service that will feature 14 Upper Class Suites, 58 Premium Economy seats and 379 Economy seats.