W Retreat & Spa-Vieques Island in Puerto Rico has announced Tuesday the appointment of Francisco Blanch as director of sales and marketing for Starwood Hotel & Resorts Caribbean and Florida Metro Markets.
Located eight miles off the southeast coast of Puerto Rico, W Vieques will be one of the 13 hotel properties Blanch will focus on within the South Florida and Caribbean cluster.
Blanch brings more than 20 years of sales and marketing experience as he joins Starwood from his previous role at the Fontainebleau Miami Beach. There he oversaw leisure sales for the more than 1,500-room resort. Blanch has also worked with other international hotel brands including Wyndham Hotels and Resorts, Westin, Allied Tours and ACC Tours/AccessUSA.
Blanch was previously a member of the Starwood team from 2006-2008. During that time, he worked on pre-opening projects in the Dominican Republic, as well as on the Hurricane Katrina task force for the two W properties and the Sheraton in New Orleans. He was also a member of the Caribbean Leisure Cluster during that tenure.