Weather's Fine, HVCB Assures Prospective Travelers

The Hawaii Visitors and Convention Bureau on Monday launched a publicity campaign designed to assure prospective travelers that things are back to normal throughout Hawaii. "We're taking a measured response to this in terms of cancellations and advance booking pace," HVCB President and CEO John Monahan told Travel Agent. "Arrivals have held strong; any softness in March has been more than made up in April." The bureau had developed the campaign to address potential concerns about after-effects of weeks of heavy rain on Kauai and Oahu, as well as sewage discharge last month on Oahu. The first press release went to about 100 consumer publications and television stations that had reported on the weather and its effects, Monahan adds.

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