Zemi Beach House in Anguilla Names New Director of Sales and Marketing

Zemi Beach House, one of Anguilla’s newest luxury boutique properties, has announced the appointment of Frank Pierce to the role of director of sales and marketing.

Pierce brings to Zemi Beach House more than 25 years of experience in hotel operations and sales in Anguilla and other Caribbean destinations. He specializes in developing strategic sales procedures and promotional offerings, while working closely with the reservations department and major travel agencies. 

“Zemi Beach House is a welcome addition to the hotel scene in Anguilla and I’ve enjoyed watching it thrive since its opening,” said Pierce in a written statement. “A perfect mix of island heritage and culture, Zemi Beach House is the premiere destination for travelers seeking an authentic experience. I look forward to contributing to its ongoing success.”

At Zemi Beach House, Pierce will lead all aspects of sales and marketing for the hotel, including the planning and implementation of sales strategies for maximizing hotel revenues and occupancy. Pierce will work closely with the newly appointed General Manager, Paulo Paias, in overseeing operations and reservations for the resort with an emphasis on guest satisfaction. 

Prior to joining Zemi Beach House, Pierce most recently served as the national accounts manager for Resorts World Bimini, where he was responsible for contracting national and international tour operators for resort rooms and suite, a cruise ship and various resort venues. 

Visit www.zemibeach.com