The U.K.’s national tourist organizations—VisitEngland, Tourism Northern Ireland, VisitScotland and Visit Wales—have announced the launch of an industry standard and consumer mark to provide confidence for tourism as the sector works towards reopening. The “We’re Good To Go” industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.
The scheme is free to join and open to all businesses across the industry.
VisitBritain EVP, The Americas, Gavin Landry added, “VisitBritain is working hard to ensure a strong and resilient return of the British tourism industry. This common industry standard mark will reassure American travelers when the time comes to travel to Great Britain once again that local businesses are following the official guidelines to welcome them back safely and with confidence.”
To obtain the mark businesses must complete a self-assessment through the online platform, including a checklist confirming they have put the necessary processes in place, before receiving certification and the “We’re Good To Go” mark for display in their premises and online.
Businesses across the U.K. are assessed according to their respective national guidance, including the social distancing and cleanliness protocols that must be in place. An alert system ensures that businesses signed up to the standard are notified of any changes to the official guidance, while a call-handling service provides support. Assessors would also carry-out random spot-checks to ensure adherence.
The program was also developed with input from more than 40 industry bodies, including UKHospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council, as well as destination management organizations across the country. The self-assessment covers specific guidelines for sectors like accommodations, visitor attractions, restaurants and pubs, business conference and events venues, and tour and coach operators.
Alongside the industry standard, VisitEngland is also launching a "Know Before You Go" public information campaign to support tourism in England as businesses start to reopen, reassuring visitors as restrictions are lifted by checking about what it is safe to do and when and signposting to information about destinations and available services before traveling.