Discover the World Marketing has forged a new sales and marketing partnership with Expedia to market their Travel Agent Affiliate Program (TAAP) in Europe, Africa, the Middle East and Asia Pacific. Through the partnership with Expedia, travel agents, who sign up for TAAP, will have the opportunity to book on behalf of their clients hotels, flights, tailor-made packages, car rentals and activities from Expedia’s extensive global inventory of more than 130,000 hotels and over 300 airlines. Agents can also earn a commission.
As the largest online travel provider in the world, Expedia offers TAAP member travel agents highly competitive services and access to the best possible travel supply for their client bookings, Expedia says. Prices and products shown on the agency’s site mirror those shown to the consumer, which ensures the agent is price competitive while still earning a commission.
Under the new agreement, Discover will now manage the distribution and marketing of the TAAP for Expedia in Australia, France, Germany, India, the Netherlands, New Zealand, Spain and the United Kingdom.
“Expedia is the world’s largest online travel agent, reaching more than 50 million customers worldwide each month. In this competitive global marketplace, Expedia launched TAAP in a number of new markets in an effort to establish an additional distribution channel utilizing travel agents. We are pleased to be working with Expedia and its travel agency affiliate partners,” said Discover the World Marketing’s CEO Jenny Adams.
“Expedia was seeking a partner whose global reach and values reflected our own. Our shared appreciation of the local culture nuances among the distinct markets in which we operate, together with Discover’s local relationships and excellent trade knowledge, have been instrumental in introducing Expedia’s powerful travel research to a new international travel trade audience,” said Diego Pedrani, Expedia TAAP Global Director.
Expedia, Inc. ranks among the largest online travel firms in the world, with an extensive brand portfolio that includes more than 90 localized Expedia.com- and Hotels.com-branded sites and a host of other units.